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Medical Tourism Strategy
A medical tourism strategy commits to writing which treatment line, which country, which language and which operational capacity the institution will be visible in.
Read page →Medical tourism advertising and PR agency
Sağlık Ajansı provides strategy, regulatory compliance, multilingual web, search visibility, advertising, content and enquiry management for authorised medical-tourism institutions in Türkiye. It operates within Marka Studio Digital Advertising and Design Agency, based in İzmit, Kocaeli.
In international patient acquisition the problem is rarely invisibility. It is visibility that turns into enquiries nobody answers in time. That is why we start with the system, not the campaign.

SERVICES
01SERVICE
A medical tourism strategy commits to writing which treatment line, which country, which language and which operational capacity the institution will be visible in.
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Market and treatment research shows where real demand exists for which treatment line and under what conditions the institution could serve it.
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The readiness analysis measures how prepared an institution actually is to accept international patients today.
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Compliance in health communication ties what an institution may and may not say to a written framework.
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The authorisation and HealthTürkiye check verifies whether an institution's certificate scope and the services described across its digital assets agree with each other.
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Patient data and image consent work maps which personal data enters through which channel and where it comes to rest, then structures notice and explicit consent for every touchpoint.
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A trust structure is the information architecture that makes an institution credible without making claims.
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A website and an enquiry system are not two separate projects.
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Advertising here passes two filters: Turkish promotion regulation and the platforms' healthcare category policies.
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A multilingual structure is not the translation of existing pages.
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The content programme makes the most of the space an institution is permitted to occupy: process, preparation, team and institutional information.
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CRM work is not a software installation but an order of responsibility.
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Reporting is not about showing data but about making it decidable.
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Reputation is built by fixing the experience, not by collecting reviews.
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Health export and team training work has two parts.
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Medical tourism web design arranges an institution's information in the order a patient decides.
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Brand identity in healthcare is the visual and verbal system that makes an institution recognisable at every touchpoint.
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Hosting and maintenance keeps a site working after launch: regular backups, updates, security-header audits, certificate tracking and a defined response when an outage occurs.
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Most first contact in medical tourism arrives through messaging apps.
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Conversion tracking makes visible which channel genuinely produces workable enquiries.
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Clinic video production explains an institution's environment, team and process without using patient footage.
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Advertising creative production prepares visuals and copy that can be approved in the healthcare category.
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Social media management runs an institution's accounts consistently and within regulatory limits.
Read page →VISIBILITY SURFACES
A prospective patient may compare you in a classic search result, read an answer generated without opening a single site, or hear your name from an assistant. Each surface reads a different signal: page structure, entity consistency, verifiable institutional data and citable passages. We build all four — and measure the outcome instead of promising it.
Platform names and marks belong to their respective owners. Listing them describes where we work; it does not imply partnership, certification or endorsement. No visibility outcome is guaranteed on any platform.
Growth depends on five linked components: the right market choice, a verifiable trust structure, qualified visibility, a working enquiry flow and meaningful measurement. If one is weak, investment in the others returns nothing.
The pattern we see most often is this: money goes into visibility, enquiries rise, and the team cannot keep up. The result is a spent budget and a prospective patient who leaves with a poor impression.
The promotion regulation that entered into force on 12 November 2025 prohibits advertising by healthcare institutions and permits only non-directive information. Patient testimonials, before-and-after imagery and discount campaigns are no longer usable.
What remains permitted is exactly what international patients look for anyway: how the process works, how many days they need to stay, what preparation is required and what happens after they return home. Institutions that explain this well now stand out in a narrower field.
We use a four-stage model: understand, build, run and measure. Each stage has a written output and a pre-agreed criterion for being considered complete.
We do not guarantee outcomes. Our commitment is to process and deliverables, which are measurable and auditable. We also state clearly, and with reasons, when we are not the right fit.
We do not begin promotional work before the authorisation and compliance ground is in place.
Producing more enquiries than your team can handle is not the objective.
What we will and will not do is listed before work starts.
Working sequence
Authorisation scope, capacity, language capability and current digital assets are reviewed.
Content architecture, compliance framework and measurement definitions are prepared.
A narrow launch: one market, one treatment line.
Five core indicators are read and findings written down.
Deepen, expand or strengthen — one option chosen with a stated reason.
Frequently asked questions
Hospitals, medical centres, private clinics, physician practices and facilitators that can document the scope of their Turkish health-tourism authorisation.
No. We do not commit to patient volume, revenue, search rankings or AI-search visibility. Our commitment is to process and deliverables.
Yes. We are a new service brand established within Marka Studio. Rather than showing completed client cases we do not have, we share our method and sample deliverables.
Because directive advertising is restricted, the weight has shifted to informative content, search visibility and institutional transparency. That is where we work.
Turkish and English are handled in-house. German, Arabic, French and Russian run with subject-matter editors who know health terminology in that language.
With the free Growth Analysis. We review your current position and produce a written priority list showing where the chain is blocked.
No. We do not request or process patient data; our work stays at channel, process and aggregated-indicator level.
Next step
The free Growth Analysis reviews your current position and produces a written priority list.