Scope first
What will be done is fixed in writing before price is discussed.
Medical-tourism guide
Medical Tourism Agency Scope and Budget
No single figure sets an agency fee in medical tourism. Five variables do: how many markets, how many languages, which channels, how much production and what depth of measurement. Until those are fixed in writing, competing proposals cannot be compared.
This is not a price list. We do not quote fixed packages in medical tourism, and explaining why is more useful than publishing a number.
The aim is to let you read the proposals on your desk against the same scale.
What sets the price?
The same phrase — “medical tourism agency service” — can mean five times the work in one institution compared with another. A single-market dental clinic operating in Turkish is not buying the same line item as a hospital running four markets in three languages.
The table below lists the variables that make up scope and which direction each moves the budget.
| Variable | What lowers the budget | What raises it |
|---|---|---|
| Number of markets | Starting with a single market | Three or more markets at once |
| Number of languages | Turkish and English | German, Arabic or Russian, which need field editors |
| Channel breadth | A single search channel | Search, social, remarketing and content running together |
| Production volume | Existing images and video are usable | New filming, editing and a regular creative refresh |
| Measurement depth | Basic conversion tracking | CRM integration and reporting connected to revenue |
| Existing infrastructure | A working site and a defined enquiry flow | Building site, forms and CRM from zero |
| Duration | Long term with a defined rhythm | Short, intensive, one-off setup |
How does media spend separate from the fee?
When these two are mixed, both the decision and the report break. Media spend goes from the institution’s account to the platform; the fee is payment for work.
We do not use the model where media spend is invoiced with a commission on top. That model gives the agency an interest in growing the budget, which sits against the institution’s interest.
What you should see as separate lines
- The monthly agency fee and exactly what it covers
- Media spend and which account it leaves from
- One-off setup items
- Third-party software and licence costs
- Translation, field editor and production costs
- How out-of-scope work will be priced
Why do we not quote fixed packages?
A fixed package assumes scope is independent of the institution. In medical tourism that assumption does not hold: the same budget means building a website in one institution and only running campaigns in another.
When a package is quoted, one of two things follows. Either the scope is narrower than the institution needs and nothing comes of it, or the agency works at a loss and quality falls. Both cost the institution.
Separate lines
Media spend, agency fee and third-party costs never merge in a report.
Capacity link
Budget scales to the enquiry volume the institution can genuinely handle.
Working sequence
How a proposal comes together
- 01Readiness analysis
Authorisation, market, language and infrastructure are assessed at no cost.
- 02Scope draft
The work is written module by module, including what is out of scope.
- 03Line pricing
Each module is priced separately so scope stays reducible.
- 04Budget proposal
Media spend is proposed separately, sized to response capacity.
- 05Written proposal
Scope, duration, deliverables and handover terms in one document.
Frequently asked questions
What institutions ask most about this
Why is there no price on your website?
Any figure we published would mislead. Because scope moves with market, language, channel and production volume, a single number would be wrong for most institutions. We published what sets the price instead.
What is the smallest sensible starting scope?
Usually one market, one language, one channel. That is enough for an institution to start measurably and to base later decisions on data rather than assumption.
Do you work on a percentage of media spend?
No. That model gives the agency an interest in growing the budget. We work on a scope-based fixed fee.
Can we use export incentives?
Some promotion and marketing expenditure falls within service-export support mechanisms. Eligibility depends on the institution’s documentation and the type of expense; we support the paperwork but do not undertake the outcome.
Can we reduce scope later?
Yes. Because we price by module, removing one does not break the others. Where a module depends on another, we say so in writing beforehand.
How long is the contract?
Build work is project-based. For management work we propose a minimum term, because campaign learning and content effects do not appear quickly. The minimum term is written alongside the scope.
Can payment be tied to advertising performance?
No. Performance-linked fees encourage choosing volume over quality in healthcare and raise regulatory risk. We do not use that model.