Services
Healthcare Communication and Compliance
Establishing the permitted informational language for clinics and hospitals after the 12 November 2025 promotion regulation.
Read page →TOPIC
Regulation and Promotion Limits
Advertising for healthcare services is prohibited while non-directive information remains permitted. This topic brings together which phrasing is usable, which content must come down, and how the approval chain should be built.
As regulation narrows, communication does not end; its weight shifts from claim to information. In a field where nobody can use the same claim, the institution that explains best moves ahead.
What is prohibited and what remains permitted
The regulation excludes certificate-based titles, patient-satisfaction content, sponsored and brand-led posts, and discount or campaign announcements.
The permitted space is not small: how the treatment process works, preparation conditions, recovery expectations, institutional identity and team structure can all be described. That is precisely what international patients look for anyway.
The real issue is the approval chain
In most institutions the problem is not ignorance of the rule but ambiguity about who applies it. An image is prepared, marketing approves, a physician objects, legal returns it, and the content waits two weeks.
The concrete output of compliance work is shortening that loop: which content type goes to whose approval within how many working days, and when a physician opinion becomes mandatory.
Pages under this topic
Knowledge Centre
Regulation and Compliance
A practical guide to what may be said under the 12 November 2025 promotion regulation and the 26 April 2025 health tourism regulation.
Read page →Knowledge Centre
Google and Social Media Advertising Guides
Managing advertising where Google and Meta healthcare policies intersect with Turkish promotion regulation, plus rejection handling and account health.
Read page →Services
Advertising Channel StrategyGoogle Ads ManagementMeta Ads Management
Advertising managed within healthcare category policies and Turkish promotion regulation, measured on enquiry quality rather than clicks.
Read page →Our Approach
Our Compliance and Ethical Working Principles
Our principles on refusing guarantees, avoiding unverifiable claims, not processing patient data and keeping scope boundaries written.
Read page →Services
Content, Video and Social Media
A content and video programme built on process explanation and practical information rather than outcome claims, patient imagery or before-and-after material.
Read page →Services
Google Ads Management for Medical Tourism
Search intent by market and language, negative keyword discipline, promotion-regulation screening and qualified-enquiry measurement for authorised providers.
View the page →Services
Meta Ads Management for Medical Tourism
Facebook and Instagram advertising for authorised providers: creative limits, the before-and-after decision, form versus WhatsApp, consent and measurement.
View the page →Knowledge Centre
Healthcare Advertising Compliance Checklist
Regulatory and platform risk by claim type, the pre-publication check order, and why explicit consent does not lift the promotion limit.
View the page →Frequently asked questions
What institutions ask about this topic
Which regulation is in force?
The Regulation on Promotion and Information Activities in Health Services, in force since 12 November 2025. Verify the current text from the Official Gazette and Ministry of Health sources.
Does responsibility sit with the agency or the institution?
Before the regulator, responsibility rests with the healthcare institution. Using an agency does not remove it, which is why an internal approval flow is indispensable.
Do the same rules apply to overseas markets?
Complying with Turkish regulation is not enough. The destination market’s own health communication rules, the advertising platforms’ policies and its data protection regime each form a separate filter.
What should we do with our existing content?
Everything published should first pass a risk sweep. Content falling into restricted headings should be taken down and assessed with your legal function.
How long does compliance work take?
Between two and five weeks, scaling with how much is already published. Reviewing the content is the quick part; agreeing who signs off is what stretches the calendar.
What happens when the regulation changes?
The compliance framework is dated and must be reviewed when regulation moves. Working from an out-of-date framework is riskier than having none at all.
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