Two filters
Platform policy and regulation apply separately; neither substitutes for the other.
Medical-tourism guide
Google and Social Media Advertising Guides
Healthcare advertising passes two separate filters: the advertising platforms' healthcare category policies and Turkish promotion regulation. Copy can clear platform review and still breach the regulation, and the reverse is equally possible.
For most institutions whose accounts get suspended the problem is asset compliance rather than budget or targeting. This guide covers both filters.
Typical platform-side restrictions
Advertising platforms generally restrict outcome promises, before-and-after imagery, targeting based on personal health status and exaggerated claims in the healthcare category. Some platforms require additional certification for particular treatment types.
Policies also vary by country. An asset approved in Türkiye can be rejected in the destination market, so campaign structures must be checked per market.
What to avoid in advertising assets
- Phrasing promising outcomes, recovery or satisfaction
- Before-and-after imagery and transformation narratives
- Discount, campaign and urgency framing
- Targeting referring directly to personal health status
- Comparative superiority claims
- Unverifiable statistics and success rates
Regulatory restrictions
Under Turkish regulation directive advertising for healthcare services is restricted. That does not make advertising impossible, but the structure must be information-led.
The model that works in practice is an advertisement pointing to an informational page, with copy that answers a question rather than making a claim. It clears review and brings better-qualified traffic.
Account health and rejection management
Repeated rejections can lead to account-level restriction, so rejected assets should not be resubmitted repeatedly; the reason must be analysed first.
The route we recommend is a policy test with a small asset set before the campaign. It markedly reduces the risk of bulk rejection and account health problems.
Market-specific
Policies vary by country; each market needs its own check.
Rejection management
Repeated rejection harms account health; analyse the reason first.
Working sequence
How we move, step by step
- 01Policy review
Target markets' platform policies examined.
- 02Regulatory filter
Copy checked against Turkish promotion regulation.
- 03Small test
A policy test run with a narrow asset set.
- 04Controlled launch
Approved assets launched on a limited budget.
- 05Rejection analysis
Rejected assets recorded with reasons and added to the glossary.
Frequently asked questions
What institutions ask most about this
Is advertising prohibited in medical tourism?
Directive advertising is restricted; information-led structures are assessed within platform policies and regulation. Final suitability is your legal function's decision.
Our account was suspended — what should we do?
Examine the rejection reason and the policy compliance of every existing asset. Submitting new assets before the issue is resolved increases restriction risk.
Can we use before-and-after imagery?
Before-and-after imagery is problematic under both platform policies and Turkish regulation. We recommend not using it and removing existing material.
Which platform suits healthcare better?
Search where demand intent is explicit, social where awareness is needed. There is no single right platform; it follows the treatment line's decision horizon.
Who should approve advertising copy?
A defined internal approval chain with the legal function involved for regulatory questions. Do not publish before that flow exists.
Can we edit and resubmit a rejected asset?
Resubmitting without understanding the reason damages account health. Identify the problematic phrasing first, then submit a revision.
Next step
Let us pass your advertising assets through both filters
Share your current campaigns and we will start with a policy and regulatory sweep.