Two filters
Every asset passes both platform policy and promotion regulation.
Medical-tourism agency service
Advertising Channel Strategy
Advertising here passes two filters: Turkish promotion regulation and the platforms' healthcare category policies. Campaigns are built inside those limits, and success is measured not in clicks but in enquiries the team can genuinely assess.
Healthcare is among the most tightly policed categories on advertising platforms. Add Turkey's restriction on directive advertising and a "conversion-focused aggressive campaign" approach is both rejected and risky.
Why campaigns must be information-led
Ad copy containing directive promises fails platform review and creates regulatory exposure. Formats that lead to informative content and explain process and preparation are both approved and bring more qualified traffic.
The practical difference: an ad saying "best-price hair transplant" produces cheap clicks and unassessable enquiries; an ad pointing to a page answering "how many days do you stay in Türkiye for a hair transplant" brings fewer but far more prepared visitors.
Targeting and language must match
Targeting is bounded by the language the institution can answer in. Showing ads to an Arabic-language searcher and landing them on a Turkish page is a direct budget loss. Campaign planning therefore always sits alongside a language capacity table.
The same discipline applies to geography: at least one page answering that market's questions must be live before visibility is bought. If the page is not ready, the campaign waits.
Mandatory pre-campaign checks
- Is at least one full informational page live in the target language?
- Do the enquiry form and consent texts work in that language?
- Is there team capacity to give a first response in that language?
- Has the ad copy passed the promotion-regulation filter?
- Are the measurement and conversion definitions agreed with the institution?
The right unit of measurement
Cost per click alone misleads here. The meaningful unit is cost per qualified enquiry — the spend per record the team can actually open into a conversation. Reporting built before that definition is agreed shows volume, not improvement.
Reporting should also show which campaign brought which question. The content of incoming questions feeds the next period's content plan directly.
Which channel, and when?
Channel choice follows the visitor’s decision stage, not the budget. Someone already searching and someone not yet searching are not persuaded by the same message.
The table summarises the decision. Each channel’s full scope sits on its own page.
| Channel | Where the person is | What it does best | Detailed page |
|---|---|---|---|
| Google Ads | Researching treatment and country | Capturing existing high-intent demand | Google Ads Management |
| Meta advertising | Not searching yet; interest forming | Creating demand visually and widening the market | Meta Ads Management |
| Remarketing | Has seen the site, not decided | Reminding through long decision cycles | Covered on this page |
| Landing page | Has clicked the ad | Turning the click into a qualified enquiry | Landing Page Design |
| Search visibility | Researching over the long term | Reducing dependence on paid media | SEO and AI Search Visibility |
Language capacity
Advertising opens only in languages the institution can answer.
Qualified unit
Measured on assessable enquiries, not on clicks.
Working sequence
How we move, step by step
- 01Precondition check
Page, form, language and team capacity are verified before spend starts.
- 02Structure and copy
Information-led campaign structure and compliant copy prepared.
- 03Measurement setup
Conversion definitions, tracking and reporting schema agreed with the institution.
- 04Controlled launch
Narrow budget, single market; scale only after the signal is clear.
- 05Period review
Cost per qualified enquiry and the content of incoming questions read together.
Frequently asked questions
What institutions ask most about this
Is advertising legal in medical tourism?
Advertising that directs patients toward a healthcare service is the restricted part. Information-led structures without claims are assessed within platform policies and regulation. Final suitability is your legal function's decision.
Our ad account was suspended — what now?
First examine the rejection reason and the policy compliance of all existing assets. Raising budget before the account issue is resolved increases the risk of further rejection.
Which platform should we start with?
Search when demand intent is explicit, social channels when awareness is needed. The decision follows the treatment line's decision horizon; there is no single correct platform.
What is the minimum monthly budget?
We do not state a threshold. A meaningful reading needs at least eight uninterrupted weeks producing weekly measurable data; budget follows from that requirement.
If we stop advertising, does visibility reset?
Advertising traffic stops. That is why we plan advertising alongside search visibility and content work rather than on its own.
What does the report contain?
Qualified enquiry count and cost, distribution by language and market, a content summary of incoming questions, rejected assets and a recommendation for the next period.
Next step
Point the budget at enquiry quality, not clicks
Share your current campaigns and target market and we will start with the precondition check.