Services
Data, Reporting and Revenue Tracking
A measurement system with fixed shared definitions that makes the chain from first enquiry through to revenue readable in one view and decision-ready.
Read page →TOPIC
Measurement and Budget
Reporting is not about showing data but about making it decidable. When enquiry, qualified enquiry, conversation and appointment are measured against one definition set, the step where loss occurs becomes visible.
Reporting sessions tend to stall on whether the figures can be trusted at all. That argument is a symptom of missing definitions, not of the wrong software.
A glossary before a dashboard
What a measurement system produces first is a shared vocabulary, not a screen. Until the institution agrees on the moment an enquiry counts, the bar a record must clear to be called workable, and the point an appointment becomes firm, any dashboard built on top will contradict itself.
With the definitions agreed, what remains is mechanical: make every source count things the same way, then pull them into a single view.
The budget goes to the weakest link
The practical value of a system view is answering one question: where should today’s budget go? The answer comes from measuring the components one by one.
Five simple indicators do the job: visitor count, enquiry rate, first-response time, qualified-enquiry rate and appointment conversion. Those five numbers point directly at the weak component.
Pages under this topic
Our Approach
Our Measurement and Reporting System
A measurement approach where indicators mean one thing, reports trigger decisions and weak periods are explained in the same detail.
Read page →Services
Health Export, Incentives and Team Training
Aligning communication work with Ministry of Trade service-export support headings, plus practical training for the international patient unit.
Read page →Knowledge Centre
Medical Tourism Incentives
What Ministry of Trade service-export support headings mean in practice for medical tourism institutions and how to document them.
Read page →Our Approach
Medical Tourism Growth System
Five linked components — market choice, trust structure, visibility, enquiry flow and measurement — and how to find the weakest one.
Read page →Services
Advertising Channel StrategyGoogle Ads ManagementMeta Ads Management
Advertising managed within healthcare category policies and Turkish promotion regulation, measured on enquiry quality rather than clicks.
Read page →Services
Google Ads Management for Medical Tourism
Search intent by market and language, negative keyword discipline, promotion-regulation screening and qualified-enquiry measurement for authorised providers.
View the page →Knowledge Centre
How to Choose a Medical Tourism Agency
The questions worth asking, what a good answer sounds like, which promises are warning signs, and a checklist that measures your own readiness.
View the page →Knowledge Centre
Medical Tourism Agency Scope and Budget
What actually sets an agency fee in medical tourism, how media spend separates from the fee, and how to make competing proposals comparable.
View the page →Frequently asked questions
What institutions ask about this topic
Which indicators should be tracked?
Volume broken down by channel, how many records prove workable, how long the first reply takes, where the drop-off between stages sits, why records were lost, and what each workable record costs.
Do we have to share revenue data?
You do not have to. Withholding it caps the reading at workable-enquiry level, which still shows direction but leaves the return calculation open.
Does patient information appear in reports?
Patient information does not appear. Nothing identifying a person reaches the marketing view; everything there is counted in aggregate.
How often should reports arrive?
Operations need a brief weekly read, management a fuller monthly one, and strategy a quarterly sit-down. Match the cadence to how often decisions actually get taken.
Does the agency file incentive applications?
No. Applications and the financial process belong to an authorised consultant and accountant. The agency ensures communication outputs are documentable.
Is there a minimum budget?
No figure is quoted. What the reading requires is eight consecutive weeks of measurable weekly data, and the budget is derived from covering that period rather than the other way round.
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