No publishing
Month one is not a promotion month; the ground and compliance framework are built.
Medical-tourism agency service
What We Do in the First 30 Days
The first 30 days are for preparing the ground, not for promotion. In that period we review authorisation scope, digital assets, language capacity and enquiry flow; write the compliance framework; and produce a priority list.
The urge to go live early is understandable and expensive. Work started without preparation spends month two on rework and correction.
What happens week by week
Week one is access and inventory: current site, content, channels, forms and measurement tools are listed, and authorisation scope and capacity information are obtained from the institution.
Week two is review: digital assets are audited technically, editorially and for compliance. Week three is prioritisation: findings are ranked by impact and effort. Week four is framework: the compliance glossary, approval flow and measurement definitions are written.
Concrete outputs of the first 30 days
- A digital asset inventory and a technical audit report
- A comparison of authorisation scope against content
- A priority list: first 30 days, first 90 days and later
- A compliance glossary and a content approval flow
- Measurement definitions and an indicator glossary
- A register of risks and remaining warnings
What we need from the institution
The first month is when institutional involvement peaks. Authorisation scope information, access to current systems, team interviews and clarification of approval authority all complete in this period.
Typically two to three hours a week of institutional time is required. Where that is not available the first month stretches and the whole calendar slips.
Peak involvement
Institutional involvement is highest here — two to three hours a week.
Written output
Inventory, audit, priority list and frameworks delivered at month end.
Working sequence
How we move, step by step
- 01Week 1
Access, inventory and gathering institutional information.
- 02Week 2
Technical, editorial and compliance audit.
- 03Week 3
Prioritisation of findings and a decision meeting.
- 04Week 4
Compliance glossary, approval flow and measurement definitions written.
- 05Month end
Delivery, review and approval of the month-two plan.
Frequently asked questions
What institutions ask most about this
Is nothing published in the first month?
Critical low-risk corrections can be made. Campaigns and new content are not started before the compliance framework exists.
Can this period be shortened?
The first 30 days can fall to three weeks where institutional data is ready. The cost of shortening usually surfaces as rework in month two.
Which access do you need?
Site administration, analytics accounts, advertising accounts if any, and the current form configuration. We do not request access to systems containing patient data.
Who should join these sessions?
The decision-owning executive, the international patient unit lead and the marketing lead if there is one. Physician involvement comes at the content stage.
Does the audit report stay with us?
Yes. All reports and frameworks are delivered to the institution and remain there even if the engagement ends.
Can we stop after the first month?
Yes. We structure the first month as an independent stage; a mutual decision to continue is taken at its end.
Next step
Start the first month properly
Share your current assets and we will begin with inventory and audit.