Format first
Documentation is planned before spending, not after.
Medical-tourism guide
Medical Tourism Incentives
The Turkish Ministry of Trade offers a range of support headings for service exporters including medical tourism, covering certification, employment, overseas office rent, promotion and market-entry costs.
This guide explains what those headings mean on the communication and promotion side. Because conditions and rates change, current information must always be confirmed from official sources.
What the support headings cover
Programmes generally include trademark registration and protection, market-entry certification, employment items such as interpreters and call-centre staff, overseas office rent and promotional activity.
For medical tourism institutions the most directly relevant are promotion, market entry and employment. Multilingual websites, foreign-language promotional material and market research can be assessed within that scope.
Documentable outputs on the communication side
- Foreign-language promotional and informational materials
- Multilingual website and content development work
- Digital promotion aimed at overseas markets
- Market research and report outputs
- Team training and capacity-building programmes
Why documentation must be planned upfront
The most common problem in support applications is spend that happened without documentation prepared in the right format. Files assembled afterwards are usually incomplete.
So scopes of work, proposals and reports should be prepared in a documentable format from the outset. That is a formatting choice rather than an additional cost.
Who does what
Applications, financial processes and regulatory interpretation belong to an authorised consultant and accountant. The agency's role is limited to ensuring communication work produces documentable outputs.
Making that split at the start matters for both expectation management and application success.
Split of roles
Applications and finance belong to a consultant; the agency owns output format.
Currency
Support conditions change; official sources are always authoritative.
Working sequence
How we move, step by step
- 01Scope matching
Planned work compared against support headings.
- 02Format arrangement
Proposal, scope and report formats made suitable.
- 03Document production
Documentable outputs produced throughout the work.
- 04Hand-over to consultant
Documents transferred complete to the authorised consultant.
- 05Follow-up
Process and gaps monitored with the consultant.
Frequently asked questions
What institutions ask most about this
Can the agency file the incentive application?
No. Applications and the financial process belong to an authorised consultant and accountant. The agency only ensures communication outputs are documentable.
Which expenditures are in scope?
Scope and rates vary with regulation. Consult Ministry of Trade sources and your authorised consultant for the current list.
Is website expenditure supported?
Multilingual site and content work aimed at overseas markets may be assessed under the relevant headings. The precise position depends on application conditions.
Is a retrospective application possible?
Timeframes and conditions are set in regulation. Where documents are not in the right format, retrospective assembly is usually problematic.
Is an authorisation required for support?
A health tourism authorisation is required for the activity itself, and support conditions also expect compliant operation.
Is an agency invoice within scope?
Eligibility depends on which heading the spend maps to and whether the documentation is suitable. Your authorised consultant should make that assessment.
Next step
Make your work documentable
Share the communication work you have planned and we will arrange the format together.