Regulation first
Knowing what may be said comes before creative ideas.
Medical-tourism agency service
Our Areas of Expertise
Our expertise sits in five areas: content production compliant with health communication regulation, multilingual localisation, search and answer-engine visibility, enquiry and CRM systems, measurement and reporting. We also write plainly where we fall outside those areas.
An agency claiming to do everything has gone deep in nothing. We prefer to keep our competence narrow and to state where it ends.
Five areas of expertise
Compliant health communication is the field's most decisive competence. After the promotion regulation of 12 November 2025, knowing what may be said became more critical than generating creative ideas.
Multilingual localisation is the second: rewriting for the target market's question rather than translating. The third is search and answer-engine visibility, the fourth enquiry and CRM systems, the fifth measurement and reporting.
What we do not count as expertise
- Clinical accuracy of medical content — requires physician approval
- Legal assessment and regulatory interpretation — a legal function's work
- Authorisation applications — a specialist consultancy field
- Accountancy and incentive applications — a financial advisor's work
- Clinical process design — the institution's and the physician's responsibility
How expertise is kept current
When regulation changes we review our working frameworks and notify the institutions we work with in writing. The same tracking applies to platform policies and search-engine behaviour.
Every framework document is dated. Working from an out-of-date framework is riskier than having none at all.
Localisation
Not translation but rewriting for the target market's question.
Written boundaries
Headings outside our expertise are listed openly.
Working sequence
How we move, step by step
- 01Match the area
Which area of expertise the request falls into is identified.
- 02Scope decision
Parts outside our expertise are separated and referred.
- 03Framework check
The relevant framework document is confirmed as current.
- 04Delivery
Work is carried out against the current framework.
- 05Update
Frameworks reviewed and notified when regulation changes.
Frequently asked questions
What institutions ask most about this
Do you write medical content?
We prepare drafts, but clinical accuracy approval belongs to the physician. Medical content is not published without it.
Do you interpret regulation?
No. We point to the current regulatory text and make the communication-side risk visible. Legal interpretation belongs to the institution's legal function.
Do you do software development?
Within web and enquiry systems, yes. Patient management systems and clinical software development are outside our scope.
Do you produce video?
Yes, through Marka Studio's infrastructure. Shoot briefs carry the health communication regulatory boundaries.
What is the difference between SEO and GEO?
SEO targets visibility in classic search results; GEO targets being used as a source by AI answer engines. They share technical ground but differ in content structure.
What if our request is outside your expertise?
We say so in writing and, where possible, refer you to the right expertise. We do not accept work in areas where we are not competent.
Next step
Let us identify which area your need falls into
Share your request and we will separate the in-scope and out-of-scope parts.