KNOWLEDGE MAP
The Knowledge Centre brings together the subjects medical tourism institutions need before deciding: regulation and compliance, personal data, market figures, search visibility, advertising policies and enquiry management.
The guides are written as references rather than sales copy. On regulated subjects we give general information and point to official sources; we do not give legal opinions.
FULL MAP
01GUIDE
Medical tourism is a patient travelling to another country for treatment. For Türkiye it is a regulated field requiring an authorisation, a health-tourism unit, multilingual communication and an international…
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Healthcare marketing differs from other sectors in three ways: advertising is restricted, the decision horizon is long, and trust rests on verifiable information. Those three constraints require communication…
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Advertising for healthcare services is prohibited; information is permitted. The regulation of 12 November 2025 bars explicit and implicit advertising while allowing information given by authorised health…
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Under Turkish data protection law health data is special-category personal data and subject to stricter conditions. Because it can be collected unknowingly through digital communication channels, institutions…
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The Turkish Ministry of Trade offers a range of support headings for service exporters including medical tourism, covering certification, employment, overseas office rent, promotion and market-entry costs.
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According to Service Exporters' Association figures, Türkiye welcomed 1,398,580 international patients in 2025 and earned USD 3.022 billion from medical tourism. Set against roughly 1.5 million patients and…
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European and Gulf markets carry almost opposite dynamics. In Europe documented transparency and consumer rights decide; in the Gulf service quality, companion arrangements and privacy lead. The same…
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Search visibility for medical tourism sites rests on three foundations: an information architecture built around the patient's question, a technically crawlable platform and a correctly configured multilingual…
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Healthcare advertising passes two separate filters: the advertising platforms' healthcare category policies and Turkish promotion regulation. Copy can clear platform review and still breach the regulation, and…
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Most enquiries lost in medical tourism disappear through ownerlessness rather than indifference. The same patient writes through three channels, reaches three people, and everyone assumes someone else replied.…
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AI answer engines cite passages rather than pages. For an institution to be usable as a source, its content must consist of self-contained answer units and its institutional identity must be consistent…
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Choosing an agency in medical tourism is not a matter of liking a portfolio. It comes down to four questions: which markets can they answer in the local language, who carries the regulatory risk, how do they…
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No single figure sets an agency fee in medical tourism. Five variables do: how many markets, how many languages, which channels, how much production and what depth of measurement. Until those are fixed in…
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International patient acquisition does not begin with advertising. It begins with a check on authorisation and capacity. The order is: authorisation status, one target market, response capacity in that…
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Medical tourism advertising passes two independent filters: Turkish promotion and information regulation, and the advertising platform’s own health policy. Copy can clear one and fail the other. This checklist…
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A landing page in medical tourism answers four questions in order: does this apply to me, who performs it, how does the process work, how do I begin. This checklist verifies that all four layers are present…
Read the guide →Each guide is written after reviewing official sources and publicly available data. Every figure and regulatory statement carries its source and date.
When regulation changes the relevant guide is reviewed. Because deciding on out-of-date information is riskier than having none, we take the update calendar seriously.
Guide topics
The guides are not legal opinion, medical advice or financial consultancy. They set out a general frame and show which questions to ask before deciding.
On regulated subjects you must consult official sources and your institution's legal, data protection or financial advisor.
Not sales copy; information with its source and date stated.
The relevant guide is reviewed when regulation changes.
It does not replace legal, medical or financial advice.
Working sequence
Official sources and publicly available data examined.
Information conveyed with its source and date.
Content audited against the promotion regulation.
The guide published with its review date.
Refreshed when regulation or data changes.
Frequently asked questions
No. They provide general information and point to official sources. Legal assessment belongs to your institution's legal function.
When regulation changes and as data is refreshed. Each guide states its review date.
Yes. Guides on regulated subjects carry official source links within the page.
Yes. Cite the source and share the content unaltered; internal circulation within your institution needs no further permission.
Suggest it through the contact form. Frequently asked questions become new guide topics.
Turkish and English. Adaptation into other languages is considered within an engagement.
Next step
Send us the topic and we will come back with a sourced answer.
