Defined space, clear calendar
Publishable content types and the approval route are written upfront.
Medical-tourism agency service
Social Media Management
Social media management runs an institution's accounts consistently and within regulatory limits. In healthcare the weight of the job has shifted from producing posts toward answering incoming questions correctly and not letting a crisis grow.
On clinic accounts the comment thread and the inbox usually turn into a patient communication channel. Without a written rule for that, both clinical and data protection risk appear.
The calendar is built around the regulation
The publishable space is defined: process narration, preparation information, team introductions, institutional announcements and frequently asked questions. Patient reviews, before-and-after imagery and campaign announcements sit outside it.
The calendar is built to respect that boundary, with an approval route — and where needed a physician opinion — defined upfront for each content type.
The inbox is a channel
A significant share of incoming messages carry clinical questions: is this suitable for me, how many days does it take, what does it cost. Who answers which of these, and how, must be written down.
The workable rule is this: a clinically-shaped question is not answered in public, it moves to a private channel and, where needed, to a physician. The person is not confirmed as a patient and treatment detail is not discussed.
Management scope
- A quarterly content calendar and approval flow
- Publishing rhythm and subtitle standard in target languages
- Comment and message response protocol; clinical question routing
- Negative feedback and crisis communication protocol
- Account details kept consistent with institutional data
- Periodic performance reading and calendar updates
The measure is enquiries, not likes
Engagement alone produces no business outcome. The meaningful measure is how many workable enquiries the channel brings and what the content of incoming questions reveals.
Frequently asked questions also become the source of the content plan: something asked three times in the inbox deserves a page on the site.
Inbox protocol
Clinical questions are never answered in public.
Enquiry-led measurement
Not likes — workable enquiries and question content are read.
Working sequence
How we move, step by step
- 01Account audit
Existing content is swept for regulatory risk and flagged.
- 02Calendar setup
A quarterly plan, content types and approval flow are written.
- 03Response protocol
Comment, message and negative feedback rules are defined.
- 04Publishing
Content is produced, approved and published to the planned rhythm.
- 05Reading
Enquiry contribution and question content are read; the calendar updates.
Frequently asked questions
What institutions ask most about this
Can we share patient reviews?
The promotion regulation restricts patient-satisfaction content. We recommend not sharing them and assessing existing posts with your legal function.
Can each department run its own account?
Technically possible but not advised. Scattered accounts weaken the institutional voice and make regulatory oversight impractical.
What do we reply to a clinical question in the inbox?
No clinical answer is given in public. The question moves to a private channel and, where needed, to a physician; the person is not confirmed as a patient.
How many languages should we publish in?
Publish only in languages you can answer in. An unanswered comment or message does more damage than not publishing at all.
Should we delete a negative comment?
Usually not. A short, respectful reply directing to a private channel works better. Deletion should only be considered for abuse and spam.
Do you get access to our accounts?
We work as an authorised user; ownership stays with the institution and access is removed when the engagement ends.
Next step
Run your accounts within clear limits
Share your current accounts and we will start with a regulatory sweep.