Two filters
Every asset passes platform policy and regulation separately.
Medical-tourism agency service
Advertising Creative and Visual Production
Advertising creative production prepares visuals and copy that can be approved in the healthcare category. Here, avoiding rejection matters as much as creative quality: every asset must pass both platform policy and promotion regulation.
For most institutions whose ad accounts are suspended, the problem is neither budget nor targeting but assets that breach policy. The first job of creative production is removing that risk.
Creative that passes two filters
Advertising platforms restrict outcome promises, before-and-after imagery, targeting based on personal health status and exaggerated claims in the healthcare category. Turkish regulation separately restricts directive advertising.
Applied together those filters look narrow but are not: process narration, preparation information, institutional introduction and question-answer formats are both approved and bring better-qualified traffic.
Variations exist to be tested
Going live with a single visual produces no learning. Testing the same message across different visual and headline variations shows which narrative actually works.
Variations are produced against a hypothesis rather than at random: this visual tests process clarity, that one tests team confidence. When the result is read, you know which message worked.
Production scope
- Campaign creative framework and message hypotheses
- Static visual sets and platform format variations
- Ad copy variations; headline and description sets
- Short video and motion adaptations
- Text and on-image copy adapted into target languages
- Policy pre-check and a record of rejected assets
- Message consistency check against the landing page
Consistency with the landing page
When the advertisement says one thing and the landing page another, conversion falls and platform-policy risk rises. Creative production is therefore never planned independently of the landing page.
Each creative set is defined together with the page it will point to, and message consistency is checked before going live.
Hypothesis-led variants
Variations are not random; each tests one message.
Page consistency
The ad message and the landing page must agree.
Working sequence
How we move, step by step
- 01Creative framework
Message hypotheses and unusable narratives are written.
- 02Policy pre-check
A small asset set is submitted as a platform test.
- 03Production
Visual, copy and format variations are produced in the approved frame.
- 04Consistency check
Each set is compared against its landing page.
- 05Reading results
Which hypothesis worked is measured; the next set follows from it.
Frequently asked questions
What institutions ask most about this
Can we use before-and-after imagery?
Before-and-after imagery is problematic under both platform policies and Turkish promotion regulation. We recommend not using it and withdrawing existing assets.
Why was our advertisement rejected?
The most frequent causes are outcome-promising phrasing, references to personal health status and unverifiable statistics. Rejected assets are recorded with their reason and added to the glossary.
How many variations are produced?
Variation count depends on the number of hypotheses. Three to five variations per message is usually enough for a meaningful reading.
Do you use stock imagery?
We do not use stock that implies the institution's own clinic, team or patients. Abstract and conceptual visuals and the institution's own footage are preferred.
In which languages is copy produced?
Turkish and English directly; German, Arabic and French with subject-matter editors. On-image text is adapted too.
Can creative be taken separately from ad management?
Creative can be taken separately. In that case the landing page and measurement definitions must already be in place, otherwise the creative's effect cannot be read.
Next step
Go live with creative that is not rejected
Share your current advertising assets and we will start with a policy and regulatory sweep.