--- title: "Topic: Regulation and Promotion Limits | Sağlık Ajansı" description: "What may be said after the promotion regulation, which content must be taken down and how to build an internal compliance approval chain that actually works." canonical: https://saglikajansi.com.tr/en/topics/regulation-and-promotion-limits.html language: en last_modified: 2026-08-22 alternates: - en: https://saglikajansi.com.tr/en/topics/regulation-and-promotion-limits.html - tr: https://saglikajansi.com.tr/konular/mevzuat-ve-tanitim-sinirlari.html publisher: "Sağlık Ajansı — Marka Studio Dijital Reklam Tasarım Ajansı" note: "Bu dosya, kanonik HTML sayfasının makine-okunur alternatifidir. Kanonik kaynak yukarıdaki canonical URL'dir." --- *TOPIC* # Regulation and Promotion Limits Advertising for healthcare services is prohibited while non-directive information remains permitted. This topic brings together which phrasing is usable, which content must come down, and how the approval chain should be built. As regulation narrows, communication does not end; its weight shifts from claim to information. In a field where nobody can use the same claim, the institution that explains best moves ahead. ## What is prohibited and what remains permitted The regulation excludes certificate-based titles, patient-satisfaction content, sponsored and brand-led posts, and discount or campaign announcements. The permitted space is not small: how the treatment process works, preparation conditions, recovery expectations, institutional identity and team structure can all be described. That is precisely what international patients look for anyway. ## The real issue is the approval chain In most institutions the problem is not ignorance of the rule but ambiguity about who applies it. An image is prepared, marketing approves, a physician objects, legal returns it, and the content waits two weeks. The concrete output of compliance work is shortening that loop: which content type goes to whose approval within how many working days, and when a physician opinion becomes mandatory. ## Pages under this topic Services ### [Healthcare Communication and Compliance](https://saglikajansi.com.tr/en/services/healthcare-communication-compliance.html) Establishing the permitted informational language for clinics and hospitals after the 12 November 2025 promotion regulation. Knowledge Centre ### [Regulation and Compliance](https://saglikajansi.com.tr/en/knowledge/regulation-and-compliance.html) A practical guide to what may be said under the 12 November 2025 promotion regulation and the 26 April 2025 health tourism regulation. ### [Google and Social Media Advertising Guides](https://saglikajansi.com.tr/en/knowledge/advertising-guide.html) Managing advertising where Google and Meta healthcare policies intersect with Turkish promotion regulation, plus rejection handling and account health. ### [Advertising Channel Strategy](https://saglikajansi.com.tr/en/services/google-and-social-media-advertising.html)[Google Ads Management](https://saglikajansi.com.tr/en/services/google-ads-management.html)[Meta Ads Management](https://saglikajansi.com.tr/en/services/meta-ads-management.html) Advertising managed within healthcare category policies and Turkish promotion regulation, measured on enquiry quality rather than clicks. Our Approach ### [Our Compliance and Ethical Working Principles](https://saglikajansi.com.tr/en/approach/compliance-and-ethics.html) Our principles on refusing guarantees, avoiding unverifiable claims, not processing patient data and keeping scope boundaries written. ### [Content, Video and Social Media](https://saglikajansi.com.tr/en/services/content-video-and-social-media.html) A content and video programme built on process explanation and practical information rather than outcome claims, patient imagery or before-and-after material. ### [Google Ads Management for Medical Tourism](https://saglikajansi.com.tr/en/services/google-ads-management.html) Search intent by market and language, negative keyword discipline, promotion-regulation screening and qualified-enquiry measurement for authorised providers. ### [Meta Ads Management for Medical Tourism](https://saglikajansi.com.tr/en/services/meta-ads-management.html) Facebook and Instagram advertising for authorised providers: creative limits, the before-and-after decision, form versus WhatsApp, consent and measurement. ### [Healthcare Advertising Compliance Checklist](https://saglikajansi.com.tr/en/knowledge/advertising-compliance-checklist.html) Regulatory and platform risk by claim type, the pre-publication check order, and why explicit consent does not lift the promotion limit. *Frequently asked questions* ## What institutions ask about this topic ### Which regulation is in force? The Regulation on Promotion and Information Activities in Health Services, in force since 12 November 2025. Verify the current text from the Official Gazette and Ministry of Health sources. ### Does responsibility sit with the agency or the institution? Before the regulator, responsibility rests with the healthcare institution. Using an agency does not remove it, which is why an internal approval flow is indispensable. ### Do the same rules apply to overseas markets? Complying with Turkish regulation is not enough. The destination market’s own health communication rules, the advertising platforms’ policies and its data protection regime each form a separate filter. ### What should we do with our existing content? Everything published should first pass a risk sweep. Content falling into restricted headings should be taken down and assessed with your legal function. ### How long does compliance work take? Between two and five weeks, scaling with how much is already published. Reviewing the content is the quick part; agreeing who signs off is what stretches the calendar. ### What happens when the regulation changes? The compliance framework is dated and must be reviewed when regulation moves. Working from an out-of-date framework is riskier than having none at all. *Next step* ## Not sure where this topic starts for you? Share your current position and we will identify which page in this topic applies to your institution first. *Other topics* ## Continue by topic --- Kanonik sayfa / Canonical page: https://saglikajansi.com.tr/en/topics/regulation-and-promotion-limits.html Site haritası / Site map: https://saglikajansi.com.tr/llms.txt