---
title: "Our Areas of Expertise | Sağlık Ajansı"
description: "Our competence in health communication regulation, multilingual content, search and answer-engine visibility, enquiry systems and measurement."
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*Medical-tourism agency service*

# Our Areas of Expertise

Our expertise sits in five areas: content production compliant with health communication regulation, multilingual localisation, search and answer-engine visibility, enquiry and CRM systems, measurement and reporting. We also write plainly where we fall outside those areas.

An agency claiming to do everything has gone deep in nothing. We prefer to keep our competence narrow and to state where it ends.

> The agency areas of expertise and their boundaries set out

## Five areas of expertise

Compliant health communication is the field's most decisive competence. After the promotion regulation of 12 November 2025, knowing what may be said became more critical than generating creative ideas.

Multilingual localisation is the second: rewriting for the target market's question rather than translating. The third is search and answer-engine visibility, the fourth enquiry and CRM systems, the fifth measurement and reporting.

What we do not count as expertise

- Clinical accuracy of medical content — requires physician approval
- Legal assessment and regulatory interpretation — a legal function's work
- Authorisation applications — a specialist consultancy field
- Accountancy and incentive applications — a financial advisor's work
- Clinical process design — the institution's and the physician's responsibility

## How expertise is kept current

When regulation changes we review our working frameworks and notify the institutions we work with in writing. The same tracking applies to platform policies and search-engine behaviour.

Every framework document is dated. Working from an out-of-date framework is riskier than having none at all.

### Regulation first

Knowing what may be said comes before creative ideas.

### Localisation

Not translation but rewriting for the target market's question.

### Written boundaries

Headings outside our expertise are listed openly.

*Working sequence*

## How we move, step by step

1. 01**Match the area**Which area of expertise the request falls into is identified.
2. 02**Scope decision**Parts outside our expertise are separated and referred.
3. 03**Framework check**The relevant framework document is confirmed as current.
4. 04**Delivery**Work is carried out against the current framework.
5. 05**Update**Frameworks reviewed and notified when regulation changes.

*Frequently asked questions*

## What institutions ask most about this

### Do you write medical content?

We prepare drafts, but clinical accuracy approval belongs to the physician. Medical content is not published without it.

### Do you interpret regulation?

No. We point to the current regulatory text and make the communication-side risk visible. Legal interpretation belongs to the institution's legal function.

### Do you do software development?

Within web and enquiry systems, yes. Patient management systems and clinical software development are outside our scope.

### Do you produce video?

Yes, through Marka Studio's infrastructure. Shoot briefs carry the health communication regulatory boundaries.

### What is the difference between SEO and GEO?

SEO targets visibility in classic search results; GEO targets being used as a source by AI answer engines. They share technical ground but differ in content structure.

### What if our request is outside your expertise?

We say so in writing and, where possible, refer you to the right expertise. We do not accept work in areas where we are not competent.

*Next step*

## Let us identify which area your need falls into

Share your request and we will separate the in-scope and out-of-scope parts.

*Related topics*

## Continue with the next relevant topic

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